Product Manager 332 views

Accountabilities to local brand lead of bone franchise
Maximises the bone franchise potential at national level
Executes bone franchise Country Operating Plan
Delivers branding campaign in line with international guidance

Responsibilities

Identifies business opportunities, develops business cases to maximize penetration into primary care market
Develops and implements Country Brand Plan in full congruence with International Brand Plan
Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
Partners with the Medical Affairs Manager to optimise the brand performance (goals of clinical trials, KOL development, etc.)
Develops LRP with Business Planner
Partners with local brand lead and international PM
Proposes national sales target and achieves agreement with Business Unit Leader and Sales/District Managers
Analyses market research and develops POA
Agrees with other PM in Franchise Team on joint projects Coordinates competitive intelligence and drives competitive action plans
Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
Recruits and manages external vendors

Qualifications

Minimum Requirements
Academic education or experience from similar positions
Minimum 3 to 8 years of experience in industry
1 to 3 years as a Pharmaceutical Sales Representative
Minimum 2 years of experience in marketing function
Fluency in English, both oral and written communications
Financial and budgeting skills and experience
Documented track record of product launch
Computer skills (MS Office programs)
Eligible to work in Hong Kong

Preferred Requirements
Minimum 2 years in a big pharmaceutical company
Documented experience in bone or other primary care therapeutic area will be a plus
Documented success in gaining or maintaining market leadership position
Fluent in Cantonese

Competencies

Demonstrates strong strategic thinking, industry knowledge and commercial attitude
Examines and understands issues from multiple perspectives or points of view, readily sees inter-relationships and cause and effect relationships; takes a systematic approach to successfully resolving all issues
Applies advanced communication and presentation skills
Communicates effectively at all levels both internally and externally, and (inter-) nationally
Applies advanced analytical and project management skills
Serves as a role model and resource to others in promoting open, honest and cooperative relationships throughout the organisation
Displays strong organisational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
Takes initiative and acts pro-actively, enthusiastically and creatively
Serves as a role model for Amgen Values

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At Amgen, we place immense value on fostering and enhancing the talents of our colleagues, as well as enabling their growth, both personally and professionally. Consisting nearly 20,000 individuals operating in nearly 100 countries, we utilize the industry’s largest toolkit of modalities, industry-leading partnerships and state-of-the-art technology and processes to ensure our world-class teams are well-equipped to maximize their potential.

Regularly recognized as a “Best Place to Work,” we enable staff to chart their own career paths by rewarding their contributions and future potential while encouraging fulfilling and meaningful careers through challenging assignments, active development and coaching, and individual rewards.

Offering a number of opportunities across a spectrum of disciplines, we promote open dialogue and diverse views within and amongst our departments. Coupled with modern working environments and a robust benefits package, we remain committed to providing careers that have a meaningful impact at work—and beyond.

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